PIM for AFAS Profit

The commercial layer above your ERP

AFAS Profit manages your items, prices and logistics flawlessly. PLGGR | PIM adds the commercial layer your webshop, marketplaces and international customers require: rich descriptions, media libraries, translations, SEO content and variants, synced directly from AFAS.

Certified AFAS partner. Connection live in 1 day.

AFAS + PLGGR | PIM
Live sync
Source
AFAS Profit
Item codes & EANs
Base descriptions
Product groups
Custom fields
Purchase prices & margins
PLGGR adds
PLGGR | PIM
Rich descriptions
Media library (images, video)
Translations + SEO data
Variants & relations
AI content enrichment
< 1 day
Connection time
Real-time
Synchronisation
Publishes to
WooCommerce Shopify Bol.com Amazon Magento Sales App
The problem

AFAS excels at administration. Sales channels need an extra layer.

AFAS Profit does exactly what a good ERP should do: stable, reliable and authoritative for finance, logistics and order processing. But when customers search, compare and buy your products, they expect more than an item number and a 60-character description.

more conversion with rich product content versus bare item descriptions
  • 60 loose fields, no structure. AFAS uses generic free fields. PLGGR | PIM uses structured product taxonomy: clear headings per category, so every team member knows exactly what to fill in where.

  • One image per item. A modern webshop expects 5 to 10 images per product. PLGGR | PIM provides a full media library for photos, videos and technical documents.

  • Content lives outside AFAS. Product texts for marketing, SEO and international markets belong in a PIM, not scattered across Word documents and separate Excel files.

  • Variants and relations. Sizes, colours, materials and bundles: manage variant structure and product relations in PLGGR | PIM so your webshop and marketplaces are always accurate.

  • Channel-specific publishing. Every webshop, marketplace and customer portal has its own requirements. PLGGR | PIM manages channel-specific content and SEO fields from one central environment.

What PLGGR does

AFAS stays the source. PLGGR | PIM adds everything you need to sell.

PLGGR | PIM syncs your article list from AFAS and adds all the content layers needed for every sales channel.

Syncs from AFAS
Automatic, real-time
  • Item codes and EANs
  • Product descriptions (base)
  • Product groups and categories
  • Custom fields (configurable)
What you add in PLGGR | PIM
Everything AFAS doesn't do
  • Structured product taxonomy per category, enhanced with AI
  • Rich product descriptions
  • Media library with multiple images
  • Translations into any language
  • Product variants and relations
  • Technical specifications
  • SEO fields and metadata
  • Channel-specific content
  • Approval workflows
From enrichment to publication

Enriched in PLGGR | PIM. Live on every channel.

Once set up, your product data publishes automatically to all your sales channels. No manual exports, no duplicate maintenance. One change in PLGGR | PIM, updated everywhere.

WooCommerceShopifyBol.comAmazonMagentoSales App

Share data with customers.
Send product sheets, specifications and media files directly from PLGGR | PIM to your customers and suppliers.

Complex integrations and real-time connections?

Discover PLGGR | HUB
Connection live in one day

No complex implementation. Just get started.

Step 1

Create AFAS token

Your AFAS administrator creates an API token with the right permissions on the GetConnectors. No changes to your Profit environment.

Day 1 morning
Step 2

Activate connection

We configure the connection. Your items, product groups and custom fields appear automatically in PLGGR | PIM.

Day 1 afternoon
Step 3

Team gets started

Your marketing and e-commerce team starts enriching immediately. Setting up workflows, channels and users: 2 to 4 weeks.

Weeks 2-4: live
Multi-company

Multiple entities in AFAS?
Finally in one PIM.

Many wholesalers and manufacturers manage multiple companies, entities or administrations in AFAS. PLGGR is the first PIM that handles all of them in one environment.

No duplicate licences. All AFAS administrations in one environment, without extra costs per entity.

Shared where smart, unique where needed. Products can be shared across entities, with own content per company where required.

No duplicate work. Update a product description once, all channels for all companies are updated.

North BV
AFAS Profit
South BV
AFAS Profit
Brand A
AFAS Profit
Export BV
AFAS Profit
PLGGR | PIM
One environment, all companies
AI does the heavy lifting

Enrich product data with AI
in a fraction of the time.

Our customers save an average of up to 2 FTE on product data work. The time that remains is yours for strategy, sales and growth.

Fill in descriptions. Give PLGGR the basic information and AI writes a complete product description in your brand tone.

Translations in one click. Your products are immediately available in every language you need for your international markets.

Smart categorisation. AI suggests a logical category structure based on your assortment.

Bulk edits. Update hundreds of products at once using natural language commands.

PLGGR AI assistant
Active
I see 847 products without a Dutch description. Shall I fill them in automatically based on the AFAS description and technical specs?
Yes, do that in our brand tone. Then translate to German as well.
Done. 847 NL descriptions created, 847 DE translations generated. Ready for review.
Fill in description Translate to EN Write SEO texts Suggest category
FAQ

Frequently asked questions

Question not listed? Get in touch or request a demo.

Request a free demo
  • No. We use the standard AFAS GetConnectors. Your administrator creates a token with the right permissions, nothing else changes in Profit.
  • Yes. We connect via the standard AFAS GetConnectors, available in AFAS Profit. Your administrator creates a token, nothing else changes in your environment.
  • You have one PLGGR environment for all your AFAS administrations. Per product you decide which entities it is available for, which content is shared and what differs per company. No duplicate PIM licences.
  • PIM is about product information: descriptions, images, content. Order Entry is about the ordering process: prices, stock and orders from customers and sales reps. Many customers use both, but you can start with PIM only.
  • Absolutely. Request a demo, or do the free Quick Scan. You will get insight into how PLGGR would work for your situation in 10 minutes.
  • PLGGR | PIM has native connections with WooCommerce, Shopify, Bol.com, Amazon, Magento and Sales Apps. You can also share product data directly with customers via customer portals. For complex real-time integrations, PLGGR | HUB offers additional capabilities.
Ready to get started?

AFAS is your foundation.
PLGGR | PIM is your sales engine.

Connection live in one day. Your team can start immediately. No weeks-long consultancy project.