PIM for Business Central
Rich product data on top of Business Central, ready for every channel.
Business Central manages your item master, stock and finance in the Microsoft cloud. But it's built for your operation, not for enriching product content and publishing it to your sales channels. PLGGR | PIM pulls the item base from Business Central and builds complete, sales-ready product information on top. Business Central stays your operational source.
Certified Business Central partner. One source for all your product content.
Business Central excels at operations. Sales channels need an extra layer.
Your item master sits neatly in Business Central. Selling products online takes more on top: rich copy, imagery, specs and variants, content that today still lives scattered across spreadsheets and folders.
-
The item master in BC is made for your administration and logistics. For the webshop you want a layer on top: sales-ready copy, specifications and SEO fields.
-
Sales copy, specs and imagery still live in separate spreadsheets and folders. A modern webshop expects multiple photos per product; PLGGR | PIM brings it together in one media library.
-
Exporting to Germany or Belgium adds multilingual content. You build that as a layer on top of your BC item master, instead of in separate documents alongside it.
-
Variants, bundles and product relations belong to your sales channels. PLGGR | PIM adds that structure on top of the item base from Business Central.
-
One central PIM keeps it clear. All product content in one place, ready for every channel, instead of separate tools that each need their own upkeep.
Business Central connects finance and operations.
PLGGR | PIM makes your products sales-ready.
PLGGR | PIM pulls your item base from Business Central via the standard API and builds all the sales content around it that each channel needs.
- Item codes and EANs
- Basic descriptions
- Item categories
- Item status
- A per-category product typology, set up automatically with AI
- Sales copy that convinces customers, not just an item line
- Multiple photos, video and documents per product
- Translated content for every export market
- Variants, bundles and related products
- Complete technical specifications and attributes
- SEO title, meta and keywords per product
- The right fields and content for each channel
- Approval and publishing steps per change
Enriched once in PLGGR. Live across all your channels.
Business Central stays your operational system; PLGGR pushes the enriched product data to all your webshops and marketplaces in one go. Change once, updated everywhere.
Live in a few steps. No major project.
Register an app in Entra ID
Your administrator registers an app in Microsoft Entra ID with permissions on the Business Central API. No changes to your BC environment needed.
Day 1 morningActivate the integration
We set up the integration. Your items, categories and fields from Business Central land in PLGGR | PIM automatically, ready to enrich.
Day 1 afternoonTeam gets started
Your marketing and e-commerce team starts enriching immediately. Setting up workflows, channels and users: 2 to 4 weeks.
Weeks 2-4: liveMultiple companies in Business Central? Finally in one PIM.
Working with multiple companies in Business Central? PLGGR brings them together in one PIM environment, with shared or company-specific content where needed.
One licence for all your BC companies. No extra cost or separate environment per company.
Share where you can, deviate where needed. A product sits centrally once, with company-specific content where required.
One edit, applied everywhere. Change a description and every channel of every company follows automatically.
Enrich your Business Central items with AI, in a fraction of the time.
The AI assistant does the heavy product-data work, starting from your Business Central item base. Customers save up to 2 FTE on average.
From item line to sales copy. The AI turns your bare BC data into a complete, convincing description in your tone of voice.
Instantly multilingual. Every text is ready right away in the languages of your export markets.
Logical category structure. The AI reads your BC assortment and proposes a clear product hierarchy.
Bulk in one command. Update whole parts of your assortment in plain language at once.
Frequently asked questions
Don't see your question? Get in touch or request a demo.
Request a free demo-
PLGGR retrieves your item file via the standard BC REST API (/api/v2.0): codes, EANs, descriptions, categories and status. That data appears automatically in PLGGR | PIM. What you add there stays in PLGGR and is never written back to Business Central.
-
No. Your administrator registers an app once in Microsoft Entra ID with OAuth access to the BC API. No changes to your setup, no customisation in BC.
-
Yes. We connect to Business Central Online via the standard API. On-premise BC with API access is also supported.
-
Native integrations with Shopify, Bol.com, Amazon and Magento, plus customer portals. Need real-time or more complex custom work? PLGGR | HUB has you covered.
-
Yes. PLGGR | PIM supports multiple BC companies in one environment. Shared products are managed once, no duplicate PIM licences.
-
PIM is about product information: descriptions, photos, translations and publishing to sales channels. Order Entry is about the ordering process: customer prices, stock and orders that come back into Business Central. Many customers use both, but you can start with PIM only.
Business Central is your foundation.
PLGGR | PIM makes it sales-ready.
Build rich, publish-ready product content on top of Business Central. One source, ready for every channel.