How PLGGR relieves Dentalair with a scalable digital foundation.
Dentalair supplies dental equipment internationally, to practices in the Netherlands, Belgium and France among others. As the organisation grew rapidly, digital complexity grew at the same pace. An IT landscape that had served them well for years began holding back both ambition and the people on the floor.
01, Challenge
Growing pains in daily operations.
Rapid growth, acquisitions and a push to internationalise put the existing IT infrastructure under heavy pressure. Dentalair was not looking for a quick fix or a standalone improvement. They needed a scalable foundation to relieve the operational burden.
- ERP overload: web portals, WMS, CRM and custom components were all connected directly to the ERP, creating heavy load and risky dependencies.
- Slow scalability: the tangle of direct integrations made it very difficult to open new sales channels or adjust processes.
- Error-prone manual work: the back office spent significant time manually checking and retyping orders received via hand scanners, PDFs and barcode lists.
- Complex cluster customer structure: a standard ordering process was not sufficient for dental practice chains that each need their own inventory and ordering per location.
- Barriers to internationalisation: manually translating tens of thousands of products for new markets was too time-consuming and labour-intensive.
- Missing integration for enterprise purchasing: large customers with professional SAP procurement environments could not be connected directly to the Dentalair catalogue.
Where every system previously connected directly to the ERP, PLGGR | HUB now provides a single central layer. Data, processes and applications come together in one place, without unnecessary fragmentation.
Using AI capabilities in PLGGR | PIM, more than 50,000 products were translated and made ready to market. What would normally take weeks or months was available for a new international market within hours.
02, Solution
One central ecosystem, calm on the work floor.
To restore calm on the work floor, PLGGR built an integrated digital ecosystem. At the heart of the solution is PLGGR | HUB. Instead of connecting all systems directly to each other, the HUB acts as the central connecting layer. Data, processes and applications converge without duplicate integrations.
The full backend has also been successfully migrated to the new ERP system SAP Business One, with the HUB once again ensuring a seamless connection to the other systems.
- PLGGR | HUB as the central connecting layer for all systems
- PLGGR | PIM for central product information management and international rollout
- PLGGR | Order Entry for smart B2B order processing via barcode, scanner and AI
- Fully standardised integration with SAP Business One
- OCI solution for integration with SAP Ariba and professional procurement environments
- Multi-company support for international growth
Orders arriving via hand scanner, barcode or PDF are now processed directly through PLGGR | Order Entry, without a manual step from the back office.
Dentalair works with customer groups where multiple dental practices fall under one organisation. PLGGR built a custom solution where each practice manages its own inventory and orders, while Dentalair processes everything centrally and efficiently.
03, AI as accelerator
AI takes over the heavy lifting.
By deploying technology where it delivers real efficiency, Dentalair can focus entirely on service again, without being held back by operational pressure or limiting IT infrastructure.
Translations in hours instead of weeks. Where translations once took weeks, AI now translates more than 50,000 products and makes them ready to market within hours.
Order recognition without product codes. AI recognises images and handwritten orders without product codes and converts them directly into usable orders, saving the back office significant effort.
AI chatbots in PIM and Order Entry. Customers find products and place orders via AI, without depending on email or phone. The back office needs to intervene less.
Products translated and published for a new international market, in hours instead of weeks.
Order processing thanks to AI order recognition and automated ERP integration.
Manual intervention needed for orders via barcode, scanner or image.
04, Products
Three products, one complete ecosystem.
The strength of this project lies in the collaboration between the three PLGGR products, with HUB as the connecting layer.
SAP Business One, CRM, OCI and all systems connected through the HUB. No direct integrations, no fragmentation.
- SAP Business One
- OCI / SAP Ariba
- CRM integration
- Multi-company
- Cluster customer service portal
Central product data, AI translation and chatbot. From scattered spreadsheets to a reliable single source of truth.
- Single source of truth
- AI bulk translation
- AI chatbot PIM
- Multi-language and multi-market
Orders via scanner, barcode, PDF or AI go directly to SAP Business One, without a manual step. Cluster customers per location, processed centrally.
- Barcoding and scanner
- AI order recognition
- Cluster customer custom solution
- Direct SAP Business One integration
- AI chatbot Order Entry
With PLGGR we no longer worry about whether we can handle all the growth and scaling. They have perfectly integrated our systems and way of working into their applications.
05, Results
Direct relief in the daily routine.
The value of this new ecosystem translates directly to the work floor at Dentalair. Processes that previously caused delays now run smoothly. The back office spends less time on manual searching and has more space to focus on service.
For management it means more control, more scalability and a digital foundation that supports every next growth step instead of blocking it.
- Significantly faster order processing for the back office
- 50,000+ products made internationally available in hours
- New sales channels connected without restructuring the entire landscape
- SAP Business One fully integrated as the new ERP environment
- Professional B2B customer experience via OCI integration with procurement environments
- Cluster customers can order per location while Dentalair processes centrally
- Scalable foundation that supports international growth
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