# PLGGR | PIM for Business Central

> PLGGR | PIM is the commercial product data layer on top of Microsoft Dynamics 365 Business Central.


## What is PLGGR | PIM for Business Central

Business Central manages your item master, stock and finance in the Microsoft cloud. PLGGR | PIM pulls the item base from Business Central via the standard API and adds rich descriptions, media, translations, SEO content and variants, ready to publish to every sales channel. Business Central stays your operational source.


## What selling online adds on top of Business Central

- Sales-ready copy and SEO fields on top of the BC item master
- A media library with multiple images and video per product
- Multilingual content for export markets
- Variants, bundles and product relations for your sales channels
- One central PIM that publishes to every channel, instead of separate tools per channel

## What PLGGR | PIM adds on top of Business Central

- Structured product taxonomy
- Rich descriptions and multilingual content
- Media library (images, video)
- Product variants and relations
- Technical specifications
- SEO metadata
- Channel-specific content
- Approval workflows

## Synchronised from Business Central (real-time)

- Item codes and EAN numbers
- Basic descriptions
- Item categories
- Item status

## Publishes to

- Shopify, Bol.com, Amazon, Magento and customer portals

## AI features

- Automated description generation from Business Central data
- One-click translations
- Intelligent categorisation
- Bulk edits via natural language

## Integration

- Standard Business Central REST API (/api/v2.0) with OAuth 2.0 via Microsoft Entra ID
- No changes to your Business Central environment
- Works with Business Central Online and on-premise with API access

## Pages

- [PLGGR | PIM + Business Central (NL)](https://www.plggr.com/nl-nl/pages/pim-business-central)
- [PLGGR | PIM + Business Central (EN)](https://www.plggr.com/pages/pim-business-central)
- [PLGGR | PIM](https://www.plggr.com/pages/pim)
- [Request a demo](https://www.plggr.com/pages/contact)

## Related articles

- [The Ultimate Guide to PIM Integrations: From ERP to Webshop](https://www.plggr.com/blogs/news/ultimate-guide-to-pim-integrations-from-erp-to-webshop)
- [The Ultimate Guide to PIM Workflows: Securing Data Governance](https://www.plggr.com/blogs/news/the-ultimate-guide-to-pim-workflows-securing-data-governance)
- [What is a PIM system and why it will become the standard in trade?](https://www.plggr.com/blogs/news/what-is-a-pim-system-and-why-it-will-become-the-standard-in-trade)
- [When is your company ready for a PIM system?](https://www.plggr.com/blogs/news/when-is-your-company-ready-for-a-pim-system)
- [Implementing a PIM solution with multi company structures for omnichannel sales](https://www.plggr.com/blogs/news/implementing-a-pim-solution-with-multi-company-structures-for-omnichannel-sales)
- [The hidden power of GS1 data and the growing pressure on wholesalers to organize it properly](https://www.plggr.com/blogs/news/the-hidden-power-of-gs1-data-and-the-growing-pressure-on-wholesalers-to-organize-it-properly)
- [PIM versus ERP: when do you use which system and how to connect them](https://www.plggr.com/blogs/news/pim-versus-erp-when-do-you-use-which-system-and-how-to-connect-them)
- [How do I improve product data quality with a PIM system?](https://www.plggr.com/blogs/news/how-do-i-improve-product-data-quality-with-a-pim-system)
- [What steps should I follow to migrate product data from Excel to a PIM?](https://www.plggr.com/blogs/news/steps-follow-migrate-product)
- [What are common problems during a PIM implementation?](https://www.plggr.com/blogs/news/common-problems-pim-implementation)